Effectiveness and Efficiency

I’ve recently been reading through an incredible book, What’s Best Next, that gives a gospel centered approach on the Christian view of work and productivity.

One of the ideas that Matt promotes early on in the book is the idea that effectiveness efficiency. I couldn’t agree more.

To explain his point, he gives a comical story of him going to handle an insurance claim for a house fire. In the story, he goes to the house to find a man quite surprised to see him there. After he tells him why he has come to his house, the man … [continue reading]

I’m Building an iPhone App


I’ve decided that I am going to learn how to build an iPhone app, and I’m going to use my blog to document the process.

With selling all of my products – Soliloquy, OptinMonster and Envira Gallery – I take a lot of payments via Stripe. I like to be able to check in every once in a while to see how many payments have been made, so I have paid for and used the iPhone app Paid for Stripe. In general it works well, but if you know me at all, I’m always looking to make things better.… [continue reading]

Shedding Weight

This year has been a huge transition year for me in my business.

With the success of Soliloquy and OptinMonster, I’ve had to begin thinking about how I want to focus and segment my time so that I can be the most productive as possible.

Part of that process has been to meet with a business mentor weekly to help me clarify my vision and goals for the future. This is invaluable as it lets me visualize the steps I need to take to get from point A to B, whatever those points may be. With those goals and … [continue reading]

Goal Setting is Key

The more I desire to achieve, the more I am certain that goal setting is absolutely vital to those achievements.

A few months ago, I had a very scary thought come through my head. As I was reflecting back on my years in high school, I wondered to myself: “What in the world did I do those 4 years?”

A random, seemingly harmless question suddenly sent chills down my spine. I could not recall one single instance where I did something that was intentional. I couldn’t recall a time where I set out a goal, worked towards that goal and … [continue reading]

It’s All About Who You Know

I just returned home from Pressnomics 2. My takeaway: it’s all about who you know.

This post is a mind explosion of my thoughts that I have been processing since I have returned from Pressnomics. They may or may not flow in the general output of them.

Relationships are incredibly important in today’s business environment. If the popularity of LinkedIn hasn’t told you anything about networking and relationships, I’ll tell it to you again: it’s all about who you know.

I don’t know if I can emphasize this enough. I believe that skills, while important, take a lesser role than … [continue reading]

Managing Expectations

It is your job as a service professional to manage expectations. Are you actively managing them?

Managing expectations is one of the most important (*most* important in my book) aspects of doing any type of business with other people. When you successfully manage expectations, both parties are mutually satisfied and eager to continue doing business with one another.

I don’t think I can stress enough how critical it is that you set proper, reasonable expectations for any work that you do. By setting up expectation boundaries, you prevent incidents from creating more havoc than they should.

Under promising and [continue reading]