One of my goals this year is to really work on email marketing for my affiliate and niche product sites. I have somewhere around 20 of them that I manage/update/occasionally write content for, but none of them are using email optin lists to get potentially valuable email addresses.
While part of that was on purpose (it’s been 18 months for most of them), I am now going to give email marketing a go on all of those niche sites (and even here on my own to demonstrate my new plugin).
A simple (or so it seems) way of gathering email addresses for your list is to provide an option to do so when commenting. This adds an easy way for your users to subscribe without having to enter extra information to optin to your list. My search came up empty for something like this that integrated with MailChimp (which is what I use for all my email lists), so I decided to write my own plugin to do what I need. Enter: MailChimp Comment Optin.
MailChimp Comment Optin adds just the functionality you need to grab email addresses when you user comments on your posts. Commenters can check a box in order to optin to an email list of your choosing. The process is double optin, so users will receive an activation email before they are confirmed.
In order to access your account, you will need to enter in a MailChimp API key for your account (which you can find under your account settings in the API Keys & Authorized Apps area). Once your API key has been entered and successfully validated, you will be able to select the list commenters should be subscribed to as well as some other options for customization.
The plugin checks for 3 different criteria and will display a different message for each:
- ‘admin’ – if you are logged in as an administrator, a simple message is given to you instead of a checkbox (I’m guessing you don’t want to subscribe to your own list ;-))
- ‘pending’ – this message is displayed if the commenter has subscribed but has not yet activated their account
- ‘subscribed’ – no checkbox is displayed but rather a message saying they are already subscribed to the blog
If none of these criteria are met, it is assumed that the current commenter is not subscribed to your list and thus a checkbox is displayed.
Hope you enjoy the plugin and may your email list explode because of it!