I am incredibly excited to announce that after many, many long months of development and testing, OptinMonster 2.0 has finally been released to the public (click here to for official announcement post)!
OptinMonster started out as the classic MVP (minimum viable product). It scratched an itch that we had internally, and we knew that it had potential as a product with the incredible conversion rates that we saw with our OptinMonster Exit-Intent technology. Although we originally planned to do this as a SaaS solution, we nixed that idea late in the original release cycle because neither Syed or myself were sysadmins and didn’t want to hire someone to handle scaling for us. Ultimately, we ported everything into a plugin and released OptinMonster 3 weeks later.
I will be the first to admit that the original release of OptinMonster was not my finest work. It was messy, undocumented and lacked the general extensibility and user friendliness found in the other plugins that I was already selling. I had some real internal struggles of wanting to rewrite everything right then and there (doesn’t every developer?!), but ultimately Syed convinced me that we were too late in the game to do that. I knew that one day I would need to come back around and build a better foundation for the plugin, and finally that day has come to fruition.
But before I move on, I think there is some wisdom to be found in our journey with OptinMonster. The original release of OptinMonster was far from perfect, and yet OptinMonster quickly became the most popular WordPress popup solution as we marketed the power and features of the plugin. This should speak loud and clear to the fact that done is better than perfect. You simply cannot refine something that does not exist. Launch and market the current and potential power of your product, and as you gain valuable customer feedback, iterate and improve your product.
OptinMonster 2.0 is now a refined, robust and powerful product with a foundation that opens it up to incredible new avenues of growth. One of my own personal issues with the first release of OptinMonster was that what you created on the backend was not necessarily what you experienced on the frontend. That drove me nuts, so in 2.0, I decided to take on the daunting task of making the optin creation and editing experience completely live. It required making heavy use the of HTML
postMessage API because, well, it is truly a live editing experience. Optins literally load on the most recent post of your site inside of our customizer (much like the Theme Customizer), and you get to edit your optin campaign experience as if you were visiting your live website. The changes you make in the preview are an exact implementation of what you will see on your live site, and I think that is a huge win for everybody involved.
Our interface improvements have dramatically improved the overall experience with OptinMonster, and I think all of the refinements add immense value to the OptinMonster brand. The popup industry has such an awful reputation for being spammy, and that is the absolute last thing with which I want to be associated. I see OptinMonster as being a huge value add to companies that are truly trying to connect with their visitors, and 2.0 continues to make OptinMonster the easiest choice in a pool filled with half-baked implementations of a similar technology.
Most importantly (the developer in me), our foundation for OptinMonster 2.0 is incredibly solid and robust. We have built APIs for nearly everything inside of the plugin and use them internally, so I am incredibly excited to see all of the things that will be built for OptinMonster in the weeks, months and years to come. Huge efficiency and performance improvements were made, and over 100+ hooks and filters were added to make the customization experience delightful.
I am really excited and looking forward to this next year with OptinMonster. We (Awesome Motive) love building things that add to the bottom line of businesses, and I’m excited about the possibilities with OptinMonster and the other products we create around it!