Using WordPress as a SaaS Platform with OptinMonster

I’m super excited to be presenting here at WordCamp Asheville about using WordPress as a SaaS (software-as-a-service) platform with OptinMonster.

If you haven’t heard yet, OptinMonster is by far the most popular product I’ve built to date. It has accumulated a huge following, and as of recently, we moved OptinMonster to a hosted platform built on WordPress.

Here are slides for the talk. You can find the links I used within the slides below the embedded presentation. Enjoy!

Slide Links[continue reading]

The Journey from WordPress to Everything Else with OptinMonster

If you haven’t heard the announcement yet, here you go: OptinMonster has now moved from a WordPress-only plugin to a hosted platform solution.

I’ve heard more than a few people surprised by this decision, but this decision should come as no surprise to most people. After all, OptinMonster was intended to be a SaaS application in the first place but it failed miserably.

So instead, we pivoted and turned OptinMonster into a WordPress plugin. OptinMonster grew to be incredibly popular over a relatively short period of time, even with it being just a WordPress-only product. We quickly gathered tens of … [continue reading]

A Creative Approach to Efficient and Scalable WordPress API Endpoints

For starters, it was super tough trying to figure out how to give this post a title. I’ve settled on “A Creative Approach to Efficient and Scalable WordPress API Endpoints” because it seemed to do the topic the most justice.

As WordPress continues to evolve into an application platform, it is being used more and more frequently as the backend to power APIs (REST and (un?)REST alike). You can clearly see this by all the initiative and excitement around the new JSON API that will make it into WordPress at some point in the future. I am excited about where … [continue reading]

Lead Generation with WordPress

I’ve just given a talk at our local WordPress meetup here in Charlotte about lead generation in WordPress.

I love lead generation, and so I prepared a talk about it to our local WordPress meetup. You can find the slides here below.

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2014 Year in Review

2014 has been an incredible year! I want to pause to rejoice, reflect upon and remember all that has happened this past year.

Brian Lowe, the lead pastor at Exodus Church where I attend, preached an excellent sermon on Psalm 48 about the Israelites rejoicing, reflecting upon and remembering all that God had done for them. As I look back at 2014, I want to do the same.

It’s so very easy to look at the year to come and dream about all the exciting things that will happen and forget about the exciting things happened in the year before. … [continue reading]

How to Enable HTTP Strict Transport Security (HSTS) in WordPress

I embarked on moving my site completely to SSL, and part of that process was using the HTTP Strict Transport Security (HSTS) header on the site.

With all of the security breaches that we have seen just this past year, it makes total sense to want to move everything over to SSL. Google is already starting to favor SSL sites in search results, and it provides more confidence for your visitors when they see that your site is secured via SSL.

I had already done 301 redirects from non-SSL to SSL pages on my site, but I wanted to make [continue reading]